01 / The problem
Why DTC brands are bleeding money on paid social.
Three reasons your acquisition costs keep climbing while your best channel sits untouched.
01
Meta CAC keeps climbing
CPMs are up 40% YoY. iOS attribution is broken. You're paying more per acquisition while measuring less of it.
02
Your followers are sitting on cash
You have 50K, 200K, 1M followers — and you talk to maybe 0.1% of them per month. Every other DTC tool ignores this channel.
03
Email is saturated, SMS is regulated
Your inbox-channel ROAS drops every quarter. New customers aren't opening, existing ones are unsubscribing. You need a new direct channel.
02 / How it works
How SocialMedia DMs unlocks IG as a revenue channel.
Four things working together to turn your owned audience into a measurable, trackable revenue line.
Segment followers by engagement
Story viewers, post-likers, comment-leavers, recent followers. Each gets a different DM sequence based on where they are in the journey.
Product-aware messaging
New product launch? Restock notification? Win-back for past purchasers? Templates pre-built for every DTC motion.
Conversion-tracked DM links
See exactly which DMs drove which orders. UTM-tagged automatically. Shopify integration shows ROAS on the channel.
Compliant with IG TOS
Engagement-based DM volume that respects IG's limits. No flagged accounts. No bans. No starting over.
03 / The numbers
The math on IG DM as a DTC channel.
What happens when you message an audience you already own instead of renting one from Meta.
20–30×
ROAS vs. Meta ads
When you're messaging your already-engaged audience instead of cold-prospecting on paid social.
8–12%
DM-to-purchase rate
Warm followers convert — the exact opposite of cold paid traffic conversion rates.
$0
Per-acquisition cost
You already paid for the follower. Now you're converting them. Pure margin once you cover the platform fee.
FAQ
Questions, answered.
Everything we get asked most often. More in your dashboard once you're set up.
How does the 3-day free trial work?
You start a full Pro trial with a credit card on file. We don't charge during the 3 days. If you cancel before day 3, no charge. If you keep going, your first $99 charge hits on day 4. The card requirement filters tire-kickers — that's why our trial-to-paid conversion is 3× the SaaS industry average.
Will my Instagram account get flagged or banned?
No. We respect Instagram's daily DM volume limits automatically. We use engagement-based pacing (no bursts) and template variation (no identical messages). We've sent millions of DMs across our customer base with zero account bans when used within product guidelines.
Can I actually track revenue from the DM channel?
Yes. Every DM link is UTM-tagged automatically, and our Shopify integration attributes orders back to the DM that drove them. You see real ROAS on the channel — not a guess. Most brands find IG DMs deliver 20–30× the ROAS of their Meta ad spend because they're converting an audience they already own.
Will sending DMs at volume get my account banned?
No. We pace DMs based on engagement signals and stay within Instagram's daily limits — no bursts, no identical messages. We've sent millions of DMs across DTC brands with zero bans when used within product guidelines. Your account stays safe even as you scale volume.
Can I cancel anytime?
Yes. Monthly plans cancel anytime; you keep access through the end of your billing period. Annual plans can be cancelled with prorated refund within the first 30 days, then at end of term.
What happens if Instagram changes their API?
We build on Instagram's official Graph API and adapt within hours of any changes. We've shipped through every IG platform update for the past 18 months without service interruption. Your accounts stay safe; your DMs keep going out.