01 / The problem
Why most realtor outreach doesn't work anymore.
Three channels every agent leans on — and why they keep getting more expensive and less effective.
01
Zillow leads are saturated and expensive
$50–$300 per lead. Half of them are tire-kickers. You're competing with 5 other agents for the same buyer.
02
Cold calling has 1% pickup rates
Spoofing filters. Caller ID blocks. People don't answer numbers they don't know. The phone book is dead.
03
Generic IG content gets ignored
You're posting open house photos. So is every other realtor in your zip code. Nothing breaks through.
02 / How it works
How SocialMedia DMs becomes your geo-targeted lead engine.
Four things working together to turn local IG followers into booked showings — without Zillow fees.
Hyperlocal IG audience targeting
DM followers in specific zip codes, neighborhoods, and school districts — the audience that actually matters for your business.
Property-aware messaging
When a new listing drops, message followers who fit the buyer profile — move-up budget, family size, school zone. Right buyer, right time.
Showing-booking automation
Qualified replies auto-route to your scheduler. They pick a showing time without you typing back and forth.
Compliant with NAR + state regs
License-aware DM templates. State-specific disclosure language baked in. You won't get flagged by your broker.
03 / The numbers
The math on geo-targeted DMs for realtors.
What messaging local followers about the right properties does to your pipeline.
7–20%
DM-to-sale conversion benchmark
Well-structured DMs to followers who already know you convert at 7–20% — versus the 1–3% conversion typical of shared, paid portal leads.
$0
Per-lead cost
No Zillow fees. No paid ads. Your IG followers are already pre-qualified by following you.
21×
Higher conversion when replies are fast
Replying in under 5 minutes converts 21× higher than replying after an hour. Portal leads go to several agents at once — the fastest wins. You answer instantly, automatically.
FAQ
Questions, answered.
Everything we get asked most often. More in your dashboard once you're set up.
How does the 3-day free trial work?
You start a full Pro trial with a credit card on file. We don't charge during the 3 days. If you cancel before day 3, no charge. If you keep going, your first $99 charge hits on day 4. The card requirement filters tire-kickers, so the agents who start the trial are the ones serious about building a DM channel.
Will my Instagram account get flagged or banned?
Account safety is the whole product design. We respect Instagram's daily DM volume limits automatically, use engagement-based pacing (no bursts), and rotate template variation (no identical messages) — all the patterns that get accounts flagged when agents do this manually. As long as you stay within product guidelines, your account runs within Instagram's expected behavior.
How do you target followers in my specific market?
We segment your IG followers by location signals — zip codes, neighborhoods, school districts — so you message the people who actually buy and sell in your market. When a listing drops, you can DM followers who fit the buyer profile (budget, family size, school zone). Right buyer, right property, right time.
Will this keep me compliant with NAR and state regs?
Yes. Our DM templates are license-aware, with state-specific disclosure language baked in, so your outreach stays within NAR guidelines and your broker's requirements. You get the volume of automated outreach without the compliance risk that gets agents flagged.
Can I cancel anytime?
Yes. Monthly plans cancel anytime; you keep access through the end of your billing period. Annual plans can be cancelled with prorated refund within the first 30 days, then at end of term.
What happens if Instagram changes their API?
We build on Instagram's official Graph API and monitor platform changes continuously so we can adapt quickly when Meta ships updates. Building on the official API (rather than scraping or unofficial workarounds) is what keeps your account safe and your DMs flowing through platform shifts.