01 / The problem
Why founder-led outbound usually breaks.
Your founder voice is the highest-converting channel you have — and the hardest one to scale.
01
You're the best closer; you can't scale
Founders convert better than any SDR because you know the product cold and can answer the hard questions on the spot. But you have 24 hours a day, not 240.
02
SDRs sound like SDRs
No matter how good your training is, an SDR's DM lands different than a founder's. Prospects sniff it out and ignore it.
03
Outsourced outbound is worse
Agencies running generic templates with your name on them. Spammy, off-brand, and burning your domain reputation on day one.
02 / How it works
How SocialMedia DMs scales the founder voice.
Four things working together so 100 ICP buyers a day hear from "you" — while you ship product.
Voice-cloning from your existing content
We capture your real writing voice from your LinkedIn, X, podcasts, and blog. Outbound sounds exactly like you wrote it — because it learned how you write.
ICP-aware targeting
Connect your CRM and prospecting stack. We DM your exact ICP — founder-to-founder, founder-to-CMO, founder-to-CTO, whoever your buyer is.
Hot reply alerts to your phone
When a qualified prospect replies, you're notified instantly. Founder-level closing within 2 minutes of the reply — that's where deals get won.
Pipeline sync to your CRM
Every conversation, reply, and booked call lands in HubSpot or Salesforce automatically. RevOps stays happy.
03 / The numbers
The math on founder-led outbound at scale.
What happens when your highest-converting voice reaches your ICP every single day.
100/day
ICP-targeted DMs sent
In your voice. To exactly the people your product is built for. While you're shipping product.
7–20%
DM-to-sale conversion benchmark
Well-structured DM conversations convert at 7–20%, versus 1–3% for standard Instagram ads — when the message sounds like a founder talking to a peer, not an SDR running a sequence.
21×
Higher conversion when replies are fast
Replying in under 5 minutes converts 21× higher than replying after an hour. Your founder channel answers instantly, even while you're heads-down building.
FAQ
Questions, answered.
Everything we get asked most often. More in your dashboard once you're set up.
How does the 3-day free trial work?
You start a full Pro trial with a credit card on file. We don't charge during the 3 days. If you cancel before day 3, no charge. If you keep going, your first $99 charge hits on day 4. The card requirement filters tire-kickers, so the founders who start the trial are the ones serious about running a founder-led channel.
Will my Instagram account get flagged or banned?
Account safety is the whole product design. We respect Instagram's daily DM volume limits automatically, use engagement-based pacing (no bursts), and rotate template variation (no identical messages) — all the patterns that get accounts flagged when founders do this manually. As long as you stay within product guidelines, your account runs within Instagram's expected behavior.
How do you make the DMs actually sound like the founder?
We learn your real writing voice from your LinkedIn, X, podcasts, and blog, then generate every message in that voice — your phrasing, your tone, the way you actually talk to peers. Prospects can't tell it from a DM you typed yourself. That matters because well-structured DM conversations convert at 7–20%, versus 1–3% for standard Instagram ads — the difference is whether the message reads like a founder or a sequence.
Does this sync with my CRM and prospecting stack?
Yes. Every conversation, reply, and booked demo syncs to HubSpot or Salesforce automatically, and you can feed your ICP from your existing prospecting stack. Hot replies alert your phone instantly so you can close founder-to-founder within minutes — and RevOps keeps full pipeline visibility.
Can I cancel anytime?
Yes. Monthly plans cancel anytime; you keep access through the end of your billing period. Annual plans can be cancelled with prorated refund within the first 30 days, then at end of term.
What happens if Instagram changes their API?
We build on Instagram's official Graph API and monitor platform changes continuously so we can adapt quickly when Meta ships updates. Building on the official API (rather than scraping or unofficial workarounds) is what keeps your account safe and your DMs flowing through platform shifts.